CareerPoint

A customized coaching app and service designed to help young professionals reach their career goals.
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The client
CareerPoint is a career coaching company. Their mission is to help one million young professionals advance their careers and level the playing field for historically disadvantaged groups.
The challenge
As a new tech start-up with no customers or working products we worked directly with the CareerPoint founding team to establish the business objectives and their go-to-market strategy. From there, we launched a new brand and digital presence.

Our challenge was to develop the brand, launch a website, build out a CRM & automation strategy and then launch a US & UK focused digital Ad campaign.
The solution
A dynamic and agile brand that is as energetic as the team behind CareerPoint, a website, custom CRM & Automations, and a digital ad campaign focused on the US and UK.
The brand
We created an optimistic and focused brand that encapsulated the energy of the team behind CareerPoint.
CareerPoint Branding Look Book pg 1CareerPoint Branding exampleCareerPoint typography examplesCareerPoint Branding Look Book pg 2
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CareerPoint Branding Look Book pg 4
The website
We design and coded a custom WordPress enterprise solution for Careerpoint in 2021. The website acts as the entry point for several key different personas for the business. Crucially, the webpages capture Coach recruitment and prospective clients.


The client side of the site includes the ability to browse Career Point Coaches and review real time reviews which is pulled from a customer integration with the Career Point Coaching platform.

Custom landing page and audience remarketing sequences were also created to match these personas.
CareerPoinr Landing page and web development examples
CRM & automations
We designed and built several automations to help streamline and automate many tasks that help improve the customer experience from coaches, clients and coachees.

Running over 30+ email automations, sending 100’s of highly personalized emails a month, we were able to save over 100+ hours of work from the small start up team but also improve response time to people contacting Career Point.

The client side of the site includes the ability to browse Career Point Coaches and review real time reviews which is pulled from a customer integration with the Career Point Coaching platform.

Custom landing page and audience remarketing sequences were also created to match these personas.
CareerPoinr automated emails  examplesCareerPoinr Landing page and advertising PPC examples
Analytics
Tracking monthly KPIs, we helped CareerPoint refine their sales funnel and deal stages through complex ActiveCampaign sequences. With the knowledge that each of their clients had various sales cycle lengths, we were able to use the wisdom from our reporting to refine and improve email marketing, landing pages, and advertising campaigns.
An example report with charts
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