CareerPoint is a career coaching company. Their mission is to help one million young professionals advance their careers and level the playing field for historically disadvantaged groups.
As a new tech start-up with no customers or working products we worked directly with the CareerPoint founding team to establish the business objectives and their go-to-market strategy. From there, we launched a new brand and digital presence.
Our challenge was to develop the brand, launch a website, build out a CRM & automation strategy and then launch a US & UK focused digital Ad campaign.
A dynamic and agile brand that is as energetic as the team behind CareerPoint, a website, custom CRM & Automations, and a digital ad campaign focused on the US and UK.