These days, e-commerce businesses are everywhere, and with so many platforms available, it can be challenging to stand out from the competition. Marketing plays a crucial role in making your e-commerce business successful, but keeping up with changing algorithms and advertising platforms can be tough. That's where an e-commerce marketing agency comes in!
Let’s discuss what an e-commerce marketing agency can do to help your business succeed and what to look out for in a good partner:
When it comes to e-commerce, the success of your business hinges on three things: web traffic, revenue, and number of transactions. A good e-commerce marketing agency will focus on all three, often starting with realising your traffic potential.
Search Engine Optimisation (SEO) will often be a focus for your chosen agency straight out of the gate. SEO is ensures that your web store ranks higher in search results for specific keywords and phrases. This makes it easier for consumers to find your products and will, ultimately, increase conversions.
A staggering 44% of people start their online shopping with a search, so there’s money left on the table if you’re not ranking highly.
We like to say that the ideal time to start SEO was yesterday, and the next best time to start is today. Remember, SEO takes concerted effort and time, so any e-commerce marketing agency you’re working with should constantly be changing content and technical settings to improve rankings and ensure your website remains relevant and up-to-date.
Make sure you’re working with an agency that knows their technical SEO. Don’t be afraid to ask what tools they use and for their benchmarks. Bonus points if their website ranks highly – that means they know what they’re doing.
You don’t just want any traffic on your website. You need to talk to the right people at the right time, and that’s where precision advertising comes in. A good e-commerce marketing agency will be well-versed in media planning and buying in the e-commerce space.
We speak a lot about advertising, because we love it! Pay-per-Click (PPC) advertising expands your reach well beyond organic traffic on platforms like Meta, LinkedIn, and Google.
Managing PPC advertising can be complex and time-consuming. But a good e-commerce agency can handle the burden and deliver superior results, allowing you to focus on other aspects of your business. Crafting compelling ads with captivating headlines, concise descriptions, and strong calls-to-action (CTAs) can give potential customers the nudge they need to convert when you have the correct targeting.
When it comes to PPC, look for the certifications. Work with an agency that has certified Meta and Google experts so you can be assured of their quality. You’ll also want to find an agency well-versed in programmatic advertising – knowing the technicalities of how ads are bought and sold online gives agencies an edge when it comes to delivering results.
A strong brand is essential for standing out in the crowded e-commerce landscape – out of sight and out of mind! E-commerce marketing agencies can help you build a powerful brand that resonates with your target audience. They assist in developing a unique brand identity, including logo design, colour schemes, and guidelines, ensuring consistency in your brand's messaging and visuals. With a strong brand presence, you can differentiate yourself from competitors and establish trust with your customers.
Once you have the branding down, harnessing social media channels can take you to a new level! But, creating engaging content consistently, managing multiple platforms, and measuring ROI can be time-consuming and overwhelming for businesses. An e-commerce agency can provide valuable assistance in navigating these challenges.
Look for an agency that knows the ins and outs of the e-commerce world and can bring your brand to life on social media. They should be masters at blending user-generated content with branded posts to boost your sales. And hey, don't forget about killer content creation skills—blogs, videos, you name it! A true partner will deliver results and keep you in the loop with clear communication and regular reports.
Attracting and acquiring brand-new customers can be tough, but your e-commerce marketing agency should know how to get you there! A good e-commerce agency will produce detailed customer acquisition strategies, ranging from targeted advertising to influencer marketing and referral programs. They’ll also help you identify your target audience, develop compelling messaging, and deploy marketing tactics that effectively reach and engage potential customers.
Email marketing remains one of the most effective channels for revenue generation in e-commerce – for every dollar spent, you should get an average of $45 back from email marketing. A great e-commerce growth partner can weave email into your overall growth strategy, using it to promote new products, offer personalised sales offers, and create a sense of urgency.
The best e-commerce agencies use automations to trigger highly personalised emails with high open, click, and conversion rates, so look for an agency that partners with some of the best players in the industry. For example, Klayivo or ActiveCampaign.
Last but not least, e-commerce agencies use data to make decisions. Providing valuable insights into your customers' behaviour, preferences, and buying habits, e-commerce marketing agencies have the tools and expertise necessary to create powerful growth strategies. You’ll find the best agencies constantly A/B testing their copy and creatives to improve conversion rates and gain a deeper understanding. By understanding your customers better, you can tailor your marketing campaigns, personalise your messaging, and optimise your customer journey to drive better results.
The power of analytics comes from combining it with content. Rather than making subjective decisions or hoping something will work, a data-driven agency will look at the numbers, interpret, and iterate. By constantly optimising your creative and copy, you can drive down cost per acquisition while improving ROI.
A good e-commerce agency isn’t afraid of the numbers. Find a partner willing to provide monthly reports and recommendations with a strong focus on iteration.
E-commerce marketing agencies like AirVu Media have the expertise to propel your business beyond the competition. Our focus on SEO, PPC, Social Media, Email, and Content Marketing helps build customer trust and invigorate your bottom line. Contact us today for a free consultation.