Online shopping is easier than ever this year. Whether you’re on the couch on your tablet or on the bus on your smartphone — the choice and convenience of online shopping mean people are flocking to online stores.
Projected to hit $5.02 billion this year, the eCommerce industry is constantly changing to suit consumer trends. Here’s how you can grow your online shop in 2022.
What is it
These days, you don’t have to only buy products from websites. Social commerce is when a brand offers people the option to buy through social networks like Facebook, Instagram and even TikTok.
In 2021, over 50% of users aged 18-24 bought something online through a social media platform instead of just a website. Websites aren’t going away anytime soon — in fact, they’re an important part of your store — but for younger consumers having the option to buy through social media is important. By 2025, in the US the social commerce market will hit $79.6 billion.
How to take advantage of it
What is it
Automations aren’t new in the world of eCommerce (and neither is personalization) but they are increasingly becoming essential to your customers. In a study in 2021, 91% of consumers said they were more likely to interact with a brand that knows their preferences. Users want to know that you know them. Personalised automation can show your customers this without using up your valuable time.
How to take advantage of it
What is it
2022 is the year you finally get on top of optimising your online shop. Pull out the stops with proper e-commerce search engine optimisation, backlinking strategies, and schema setup. Making sure your products are displaying on search engines correctly, your website is lightning fast, and you are constantly optimising to be user friendly will place you ahead of your competitors this year.
The right optimisation strategy will include taking a look at alt tags, meta descriptions, titles, image sizes at the very least — if you have a great e-commerce growth agency they'll run UX reports, SEO crawls and keyword reports taking a look at more complex Ecommerce optimisations like natural language processing, conversion rate optimisation and site architecture.
How to take advantage of it
What is it
Put simply, omnichannel marketing is using more than one channel (that is to say, more than one social media account or website or email newsletter) to reach your users. Studies have shown that customers who use 4+ Channels spend 9% more than those who don't. When you look at lifetime customer values, a 9% increase in spending quickly adds up.
How to take advantage of it
What is it
When it comes to the checkout process, studies have found that multiple payment options influence shopping cart abandonment rates in a good way. That is to say that the more options you give users for checkout (for example, credit card, PayPal, Stripe) the higher the checkout rate. Similarly, the easier it is to checkout the more revenue you’ll make
How to take advantage of it
What is it
Way back in 2020, Snapchat quietly introduced augmented reality to social media -- the world has never been the same since. You can't touch something when you're shopping online, and so the use of AR has caused sales to skyrocket across the world in e-commerce as websites find new ways to mimic the in-store experience.
How to take advantage of it
Head spinning from all the options? When it comes to growing your e-commerce business nothing beats working with experts to achieve your revenue targets.
At Air Vu Media, our developers and designers have over 200 e-commerce sites under their belts and decades of experience working with complex e-commerce projects.
Get in touch with us today for a quick 15-minute call.
