Website
The Bite Club website serves as a cornerstone – providing information about the loyalty program, all 15 venues, and crucially capturing organic search traffic in the Cayman Islands. With lightning-fast load speeds and heavily optimised pages, for many, this website is their first interaction with the loyalty program.
On top of this, the site allows users to reserve tables in any one of the venues for future dates. In 2022 we also introduced e-commerce to the site, allowing customers to book tickets for events.
App
Our strategy revolves around the app, which is the main point of interaction with customers of Market Street Group restaurants.
Inside of the app, customers can view their loyalty points balance, up and coming events, restaurant menus and special offers. With app-users Market Street Group are able to target personalised push notifications and SMS messages to boost sales and reservations in selected venues. Loyalty points can also be given out to elite members of the program on an individual basis, or automatically offered at events inside of the restaurants.
In 2022 we will be launching in-app food ordering through a system that talks directly to the restaurant’s POS. The kitchen will be able to prepare this food in advance while seamlessly offering reward points and post-purchase sales follow-ups that result in more revenue.
Email
Along with the inception of the app and website, a series of newsletter campaigns were created to promote the various locations and upcoming events throughout the year. Bite Club emails allowed an avenue for each brand to connect directly with their consumers on a whole new level. These emails were beautifully crafted and custom coded from scratch. The results of good email marketing spoke for itself, with contact numbers doubling in six months.
Analytics
Tracking monthly KPIs, part of the Bite Club solution was in providing real time analytics that could track back to ROI. Every penny spent on marketing, development, and PPC was traceable back to revenue in the restaurants through a series of dashboard hookups with Google Analytics, Firebase, and the POS system.
In providing monthly KPI reports, server loyalty sign up reports, and quarterly marketing strategies, we were able to offer Market Street Group the best bang for their buck.
Results
- Increased on-location transactions by an average of 15%.
- 1/3 of all customers are now loyalty members .
- The ability to measure ROI of every marketing dollar spent.
- Created several new revenue streams via in app ordering, ecommerce, gift card and event ticketing.
- A streamlined platform to communicate with customers
